ABOUT / NEXTRA GROUP
A clear purpose: help SMEs thrive in a world changing faster than ever.
We’re not just an advisory. We’re a partner. We bring clarity, connection, confidence, and a hands-on approach in uncertain times.
Who we are
A strategic advisory built exclusively for SMEs.
NEXTRA GROUP is a Swiss-based strategy advisory focused exclusively on SMEs. We work with companies working through growth, transformation, and rising market complexity, as well as with policymakers and institutions looking for practical ways to strengthen SME ecosystems.
Our work is grounded in senior experience, hands-on insight, and a clear understanding of the realities SMEs face. We support clients with strategic advisory, execution support, interim leadership, and access to the right partnerships, so they can move forward with confidence.
We help organisations and policymakers navigate a fast-changing global landscape with clarity and confidence. As economic, regional, and geopolitical shifts accelerate, we support clients in understanding what is changing, what it means, and how to respond. From shaping strategy and policy direction to building partnerships, assessing opportunities, and supporting execution, we provide practical insight, trusted networks, and structured support to help turn complexity into informed action.
Partner with us to unlock your growth potential, and turn uncertainty into opportunity.
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Our core team are career executives with 20+ years of leadership in their respective industries. We bring firsthand operational experience to strategies developed for real-world execution.
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Our core team are career executives with 20+ years of leadership in their respective industries. We bring firsthand operational experience to strategies developed for real-world execution.
What sets us apart
Built around the needs of SMEs.
Three commitments at the heart of every engagement, and every long-term relationship we build with clients and stakeholders.
Exclusively focused on SMEs
We are built around the needs, constraints, and opportunities of SMEs. Not adapted from large-corporate playbooks.
Trusted by business and policy stakeholders
We work with both SME leaders and policymakers, translating strategy into outcomes on both sides.
Senior-led and execution-oriented
We combine strategic thinking with practical delivery, every engagement led by seasoned professionals.
leadership
Senior partners.
Real operating experience.
Every engagement is led directly by seasoned professionals. Career executives with the depth that this work actually requires.
Dr. Chad Trevithick
Managing Partner
Chad is an international business leader with a track record across technology, transformation, and executive management.
He has held senior leadership and board positions across the IT, fintech, manufacturing, and connectivity sectors. Most recently he served as the CEO and CTO of a leading multinational corporation in the connectivity industry.
Chad holds a Doctorate in Business Administration from Grenoble Ecole de Management, specialising in International Strategy & Management.
Why focus on SMEs
SMEs are the backbone of the economy.
SMEs play a central role in employment, value creation, innovation, and resilience. They are often the firms closest to customers, quickest to adapt, and most exposed to changes in market conditions, trade dynamics, and policy environments.
That makes them critically important, both to business performance and to wider economic strength. When SMEs are supported well, the benefits reach beyond individual firms to supply chains, labour markets, and national competitiveness.
That is why NEXTRA focuses exclusively on SMEs. We believe they deserve support that reflects their importance, constraints, and potential.
We offer solutions that match the pace of SMEs, helping them scale while keeping their competitive edge.
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At the centre of our work is a simple belief. SMEs are not a secondary part of the economy. They are its backbone. Stronger SMEs build stronger ecosystems and stronger economies.
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At the centre of our work is a simple belief. SMEs are not a secondary part of the economy. They are its backbone. Stronger SMEs build stronger ecosystems and stronger economies.
More than a name.
A mindset for what’s next.
Swiss-based advisory and digital strategy platform, built for ambitious multinational SMEs.
PRACTICE
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Strategise. Connect. Grow.