DIFFERENCE / WHY NEXTRA
We don’t just advise.
We partner.
Our core team are career executives with 20+ years of leadership in their respective industries. They bring firsthand operational experience to strategies developed for real-world execution.
WHAT SETS US APART
Four points of difference that show up in every engagement.
Built for SMEs. Grounded in execution. Trusted across business and policy.
Specialised focus on multinational SMEs
Most strategy advisories focus on large corporations or technology-driven startups. By concentrating on small to mid-sized multinationals, we fill a critical gap. We offer tailored support to firms with international operations but without the in-house resources of global giants.
NEXTRA’S STRENGTH
Career executives with 20+ years of leadership experience. They speak the language of agile, globally ambitious businesses, and bring hands-on, practical strategy support that delivers results.
Regionalisation and localisation strategy excellence
The shift from globalisation to regionalisation and localisation is redefining competitive advantage. Yet few companies are confronting its full strategic implications.
NEXTRA’S STRENGTH
Partnering with multinationals to reconfigure supply chains, sales channels, and partnerships for a Globalisation 2.0 era. We help organisations turn fit-for-purpose strategies into real-world results.
Boutique size, senior focus
At NEXTRA GROUP, every engagement is led directly by seasoned professionals. They bring the focus and agility of a boutique advisory. In larger consultancies, important work is often delegated to junior consultants, adding cost without always bringing the depth of real-world experience this work requires.
NEXTRA’S STRENGTH
Strong insights with the personal commitment, adaptability, and efficiency to maximise the return on your investment.
Swiss principles, global perspective
Headquartered in Switzerland, we blend Swiss agility, innovation, quality, and values with a global perspective.
NEXTRA’S STRENGTH
Independent insight and worldwide reach, shaping strategies that succeed in the real world.
SME FACTS & FIGURES
Why SMEs matter at scale.
SMEs are the backbone of economic resilience: they drive most new jobs and lead innovation in critical sectors such as advanced manufacturing and digital technologies.
7
/10
Job creation power
SMEs create 7 out of 10 jobs globally. In downturns, young SMEs (under 5 years old) show higher net job creation than large firms.
WORLD BANK, OECD
85
ย %
pATENT lEADERSHIP
In sectors like advanced manufacturing and digital technologies, SMEs generate over 85% of all patents.
OECD
2
ย x
Niche Productivity
Specialised SMEs (e.g. Germany’s Mittelstand) often outperform large firms in productivity by dominating high-skill, export-driven niches.
OECD
3
ย x
Financial resilience
SMEs with diverse financing show lower default rates and greater survival post-crisis.
WORLD BANK, OECD
16
ย +
Policy Leverage
Every $1m in SME financing can generate 16+ jobs in emerging markets, more than large firms can.
WORLD BANK
WHAT THIS MEANS FOR YOU
Two audiences.
One shared belief: SMEs are the engine.
Whether you lead an SME or shape policy that supports them, NEXTRA’s role is to translate ambition into structure, and make that structure work.
For SME Leaders
Scale faster.
Innovate smarter.
Steady through volatility.
Scale faster.
Innovate smarter.
Steady through volatility.
As an SME leader, you know how agility and innovation set you apart in uncertain times. NEXTRA accelerates your growth through strategic guidance, interim management, digital transformation expertise, and well-built networks and partnerships, so potential becomes sustainable growth.
For Policymakers
Amplify SME impact.
Accelerate recovery.
Promote growth.
Amplify SME impact.
Accelerate recovery.
Promote growth.
SMEs are the backbone of economic resilience. NEXTRA supports this vital segment with hands-on strategic guidance, interim management, (digital) transformation expertise, and partnerships that enhance SME competitiveness. The result: greater reach for policy-led programmes.
BECOME A NEXTRA ASSOCIATE
Join NEXTRA’s network of senior professionals.
Join NEXTRA’s network of senior professionals.
We welcome interest from former C-level executives, transformation leaders, functional experts, and industry specialists who share our focus on SMEs.
Swiss-based advisory and digital strategy platform, built for ambitious multinational SMEs.
PRACTICE
COMPANY
ยฉย 2026ย NEXTRA GROUP AG, All rights reserved
Strategise. Connect. Grow.